B2B Marketing Lead Generation
B2B lead generation optimization for HR agency using multi-channel approach including Telegram automation and TikTok advertising, reducing cost per lead by 15%.
The Challenge
An HR agency needed to expand their B2B lead generation beyond Facebook and reduce their cost per lead. The client was paying $8.17 per lead on Facebook plus additional ad management fees, making their customer acquisition expensive and limiting their growth potential.
Client Requirements:
- Get additional B2B leads from new marketing channels
- Try different traffic sources to reduce price per lead
- Maintain lead quality while scaling volume
- Reduce overall marketing costs including management fees
Our Solution
Telegram Automation Funnel
Created an automated Telegram system mentioning prospects in stories from hundreds of accounts, with API integration for lead processing and auto-replies.
TikTok Advertising Expansion
Launched campaigns on TikTok with broad audience targeting and strategic use of targeting tags to overcome city-level targeting limitations in Ukraine.
CPL-Based Pricing Model
Switched to a cost-per-lead pricing model at $7 per lead, eliminating management fees and aligning our success with client results.
Multi-Channel Lead Processing
Implemented comprehensive lead tracking and processing system across all channels to ensure no potential leads were missed.
Key Results
Business Impact:
- Multiple deals closed from new traffic sources
- Eliminated management fees through CPL model
- Successfully diversified lead generation channels
- Telegram funnel provided additional lead source despite higher CPL
Technologies & Platforms
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